Privacy Policy
Last updated: 15 September 2026
Happy Life trading as Help For Mums operates the Help For Mums website and Mum Matters service. Help For Mums respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how Help For Mums collects, uses, stores and discloses personal information when you visit our website, use our services, purchase our products or courses, subscribe to our emails, use the Mum Matters app, or otherwise interact with us. For the purposes of this Privacy Policy, “Help For Mums”, “we”, “us” or “our” refers to Help For Mums and its related online services, including the Help For Mums website and Mum Matters.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy.
1. What personal information we collect
The type of information we collect depends on how you interact with us.
We may collect:
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your name
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email address
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telephone number
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billing and transaction information
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information you provide when making an enquiry
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information you provide when purchasing a product, course or membership
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information provided when subscribing to our email communications
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information provided when completing quizzes, forms, surveys or questionnaires
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information you provide when contacting us for counselling, coaching or other support
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information about your preferences and interactions with our website, emails and services
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technical information such as IP address, browser type, device information and website usage
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information collected through cookies and similar technologies.
You are generally able to browse our website without providing personally identifiable information. However, certain features and services require you to provide information to us.
2. Sensitive information
Some of the services offered by Help For Mums may involve information relating to emotional wellbeing, relationships, parenting, stress, burnout or other personal circumstances.
Some information may constitute sensitive information under Australian privacy law.
We will only collect sensitive information where permitted by law and, where required, with your consent.
You do not have to provide sensitive information to us. However, if you choose not to provide information that is reasonably necessary for a particular service, we may not be able to provide that service.
Information provided through counselling or coaching services will be handled with appropriate confidentiality, subject to legal and professional obligations and the exceptions explained to you as part of those services.
3. How we collect information
We may collect personal information when you:
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visit or use our website
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complete a contact form
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subscribe to our newsletter or other email communications
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download a free guide or resource
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complete a quiz or questionnaire
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purchase a product
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enrol in an online course
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subscribe to or use the Mum Matters membership
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book or participate in counselling or coaching
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communicate with us by email, telephone or other communication channels
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respond to surveys or other communications
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interact with our website through cookies, analytics or similar technologies.
We may also receive information from third-party service providers that help us operate our business.
4. Why we collect and use your information
We may collect and use your personal information to:
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provide our products and services
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respond to enquiries
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provide counselling, coaching and support services
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process purchases and payments
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provide access to courses and digital content
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manage Mum Matters memberships
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send requested resources such as guides or quizzes
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send newsletters, information and marketing communications where you have consented or where otherwise permitted by law
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improve our website, courses, services and customer experience
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understand how people use our website and digital services
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administer competitions, promotions or surveys
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maintain website and account security
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prevent fraud or misuse
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comply with legal and regulatory obligations
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protect our rights and the safety of our users and business.
We will not use your personal information for purposes that are unrelated to the purpose for which it was collected unless permitted or required by law.
5. Email communications
If you subscribe to our mailing list, we may send you emails about:
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free resources
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wellbeing and parenting information
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articles and blog content
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courses and programs
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Mum Matters
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products and services
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special offers or promotions.
You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email. Unsubscribing from marketing communications will not prevent us from sending important administrative or transactional communications where these are necessary to provide a service you have requested.
6. Third-party service providers
We use a number of third-party services to operate Help For Mums.
These may include services for:
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website hosting and management
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email marketing
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online forms and quizzes
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payment processing
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course and membership delivery
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analytics
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advertising
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customer communications
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appointment scheduling
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website security.
Depending on the services you use, your personal information may therefore be processed or stored by these providers. We take reasonable steps to use reputable service providers and to ensure that information is handled appropriately. Third-party providers may have their own privacy policies governing their handling of your information.
7. Wix
Our website is hosted and operated using Wix. Wix may collect and process certain information about visitors and users of websites hosted through its platform, including technical information, cookies and information necessary to provide website functionality. Wix's own privacy practices are governed by its Privacy Policy.
You can view Wix's Privacy Policy here:
8. MailerLite
We may use MailerLite to manage our email list and send email communications.
If you subscribe to our mailing list, your name and email address and information relating to your interaction with our emails may be processed by MailerLite.
MailerLite's privacy practices are governed by its own Privacy Policy.
You can view Mailer Lite's Privacy Policy here:
9. Analytics and cookies
Our website may use cookies and similar technologies to:
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make the website function correctly
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remember preferences
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understand website traffic and usage
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improve our website
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measure the effectiveness of marketing.
We may use analytics services such as Google Analytics or similar services.
Cookies generally do not identify you personally by themselves, although information collected through cookies may sometimes be associated with other information we hold about you. You can control or disable cookies through your browser settings. Some website functionality may be affected if cookies are disabled. Where required by law, we will seek your consent before placing non-essential cookies on your device.
10. Mum Matters
If you use the Mum Matters app or membership service, we may collect information necessary to create and manage your account, process your membership and provide the services and content included with your membership. If you voluntarily provide information relating to your wellbeing, parenting experiences, stress, burnout or other personal circumstances while using Mum Matters, that information will be handled in accordance with applicable privacy laws. Mum Matters is intended to provide educational and wellbeing support and is not a substitute for emergency, medical or mental health treatment where such treatment is required.
You can view Mum Matters Privacy Policy Here:
11. Counselling and coaching information
When you engage Help For Mums for counselling or coaching, we may collect information necessary to provide those services.
This may include information you voluntarily provide about:
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your circumstances
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relationships
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family or parenting
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emotional wellbeing
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goals and concerns
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information relevant to the service you have requested.
This information will be treated confidentially, subject to applicable law, professional obligations and circumstances where disclosure is permitted or required.
Further information about confidentiality and its limits may be provided as part of your counselling or coaching agreement.
12. Payments
When you purchase products, courses or memberships, payments may be processed through third-party payment providers. We generally do not need to collect or store your full payment card details ourselves. Payment providers may collect and process your payment information in accordance with their own privacy policies and terms.
Help For Mums Receives Payments via Direct Bank Transfer, PayPal or Stripe.
You can view PayPaul and Stripe's Privacy Policies here:
13. Disclosure of personal information
We do not sell your personal information.
We may disclose personal information to third parties where reasonably necessary to operate our business and provide our services, including:
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technology and website providers
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email marketing providers
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payment processors
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course and membership platforms
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analytics providers
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professional advisers
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IT and security providers
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government authorities or law enforcement where required or authorised by law.
We may also disclose information where you have given your consent or where disclosure is otherwise permitted or required by law.
14. Overseas disclosure
Some of the third-party providers we use may store or process personal information outside Australia.
Where personal information is disclosed overseas, we will take reasonable steps to ensure that appropriate privacy protections are in place where required by Australian privacy law. Because the location of data processing by third-party providers can change, we cannot guarantee that all information will always be stored within Australia.
15. Security of your information
We take reasonable steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure. These steps may include appropriate security measures, password protection, access controls and using reputable third-party technology providers. However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
16. How long we keep your information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, to provide our services, maintain appropriate business and financial records, or to comply with legal, professional or regulatory obligations. When personal information is no longer required, we will take reasonable steps to securely delete or de-identify it, where practicable. Some records, particularly those relating to professional services, may need to be retained for longer periods where required by applicable laws or professional obligations.
17. Accessing and correcting your information
You may request access to personal information we hold about you.
You may also ask us to correct information that you believe is inaccurate, incomplete or out of date.
We will respond to requests within a reasonable period and in accordance with applicable privacy laws.
In some circumstances, we may be unable to provide access to particular information where an exception under applicable law applies.
18. Complaints
If you believe that we have mishandled your personal information or breached your privacy, we encourage you to contact us first so that we can investigate and attempt to resolve the issue.
Please contact us using the details below and provide as much information as possible about your concern.
We will acknowledge and investigate your complaint and respond within a reasonable period.
If you are not satisfied with our response, you may be able to make a complaint to the Office of the Australian Information Commissioner (OAIC).
19. Children's privacy
Our website and services are primarily intended for adults, including parents and carers.
We do not knowingly collect personal information directly from children for the purpose of providing our services without appropriate consent.
If you believe that a child has provided personal information to us without appropriate consent, please contact us.
20. Links to other websites
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy practices or content of those websites.
We recommend reviewing the privacy policy of any third-party website you visit.
21. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal obligations.
The updated version will be published on this website with the revised “Last updated” date.
22. Contact us
If you have questions about this Privacy Policy, wish to request access to or correction of your personal information, or wish to make a privacy complaint, please contact:
Help For Mums
Email: info@helpformums.com
Website: www.helpformums.com